“Finally, external strategic sales and marketing support that really understands channel”

Nicky Nicholls
Senior Channel Marketing Manager, Oracle.

About Inspiren

Caroline is the founder of Inspiren and previous owner of Giant Step Ltd (sold to McDonald Butler in 2013).  She has been involved in the B2B technology market for over 25 years and has a strong market reputation across both the large vendor technology landscape and also within technology Partner ecosystems for consistently delivering value based on real experience and solid pragmatic guidance in both strategy and execution.


A word from Caroline….

Caroline has held a number of senior sales and marketing positions at leading B2B technology vendors and marketing agencies. She is also a long-term advisor and mentor to investors and high-growth small-to-medium technology firms.

Caroline is uniquely placed with a 360 degree view of what is needed to drive effective channel sales and marketing strategies in increasingly challenging and changing market especially around the move from on-premise to Cloud. But that is what makes it exciting and a fascinating industry in which to work and why at Inspiren we love what we do.

Inspiren very simply is focused on delivering value to our clients in the B2B Technology market both in the UK and internationally. B2B Technology market is undergoing tremendous change, through both new technology innovations and the way in which customers buy. Inspiren brings experience and focus on a flexible basis to help technology vendors, Partners and Investors with their go-to-market strategies across both changing channel/partners models and with new modern marketing techniques and changing business models to effectively engage with target markets